Al Leftridge, Ph.D, is hosting an interpretive writing workshop in Minnesota this weekend. In the tourism field the word “interpretation” goes beyond conventional languages. It is the concept of conveying something to an audience through words, sounds, images, etc. Mr. Leftridge and myself are members of the National Association for Interpretation (NAI). This organization is the offspring of the Association of Interpretive Naturalists (founded in 1954) and the Western Interpreters Association (founded in 1965). NAI views interpretation as a mission-based communication process that forges emotional and intellectual connections between the interests of the audience and the meanings inherent in the resource. Individual members (5,00o+) include those who work at parks, museums, nature centers, zoos, botanical gardens, aquariums, historical and cultural sites, commercial tour companies, and theme parks. Commercial and institutional members include those who provide services to the heritage interpretation industry. Additional information about NAI can be found on their website. I encourage you to think about the role it plays in the tourism industry and ways it might connect to your travels.
Interpretive Writing Workshop
Write compelling interpretive messages!
Minnesota Valley National Wildlife Refuge
3815 American Blvd East, Bloomington, Minnesota
May 4, 2013 from 9 am to 4:30 pm
Alan Leftridge, Ph.D., is the author of Interpretive Writing, and specializes in interpretive training seminars across North America is offering a workshop to discuss the basics of interpretive writing that apply to signage, exhibit labels, brochures, websites, public service announcements, books, and magazines. After this workshop you will understand how to create clear, dynamic, and concise interpretive texts, reveal meanings, and ways to excite visitors about your site, whether it is a museum, park, zoo, nature center, or aquarium.
Topics include: The Interpretive Writing Process · Concept Mapping · Universal Concepts · The Five Elements of Interpretive Writing · Meeting Your Audience’s Needs · Concise Wording · Keeping Your Reader’s Attention · The Importance of Fluency · Redundant Wording · Understanding Readability Indexes · Using a Human Interest Scale ·Capturing Your Reader’s Attention · What to Avoid · Connecting with a Narrative · The Editing Process · Evaluation.
The fee is $295 and includes instruction, refreshments, handouts, and a copy of the Interpretive Writing textbook.
To register contact Dr. Leftridge, firstname.lastname@example.org, 406.754.2940. Access leftridge.com for additional information.